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Signage

On exterior building signage, the logo should be used without any tagline. While signage guidelines for new buildings will need to be addressed and approved on a case-by-case basis as local restrictions and building codes vary, in general, please try to follow these examples.

Provide the sign vendor one of the logos from which to work. Retrofitting existing signage presents a variety of challenges since the shape of the new logo is in different proportion to the old ones. Follow the parameters closely and check with Exterran Corporate Communications if there are any configurations for which you need help confoming to the guidelines. Do not break apart and separate, alter the proportion or add any elements to the trademark.

Common Types of Signs

Cut out letters and elements
This style of signage is a wall sign that is mounted to the exterior of the building. They come in a variety of styles, some with the elements backlit. Signage companies can match the paint color on these fabricated letters to the Exterran PMS colors. An example rendering of this type of sign is in figure 1.

Box or cabinet signs
These are the most common and economical lighted signs. Vinyl or painted letters and elements are adhered to an acrylic panel and placed on the face of a lightbox frame, sometimes incorporating 3-D elements. In some retrofit situations, you may want to add a 3-D element for the sweeping “x” that breaks outside of the cabinet frame to make the best use of the proportions of an existing cabinet rather than replacing the cabinet, as in figure 2.

Flat vinyl letters or painted signs
These are flat, one- or two-sided signs in painted wood, plastic, metal or other materials. They may be unlighted or lighted with external fixtures. See figure 3.

Monument signs
Monument signs appear at the roadside usually marking the front of the facility’s property or driveway entrance. They come in a variety of materials (stucco, stone, metal, painted materials). You may choose to use the logo to match its PMS colors or in monochromatic scheme depending on the material. For etched glass, stainless steel or engraved stone, use the FAX.ai file (an all black logo in vector format). Submit your sign company rendering to Exterran Corporate Communications to ensure it maintains the consistency of the corporate standards. (An example is provided in figure 4.)

Pole signs
This type of signage marks the location from a street or highway and is placed high on a pole for easy visibility. The most common versions of this sign are a cabinet sign or flat sign mounted to the pole.